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Brain-Powered Weight Loss: The 11-Step Behavior-Based Plan That Ends Overeating and Leads to Dropping Unwanted Pounds for Good

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Description

Losing weight and successfully maintaining it over the longer term isn’t as much about what you put in your stomach; it’s more about what’s happening in the brain. In Brain-Powered Weight Loss, psychotherapist and weight management expert Eliza Kingsford shows that more than 90 percent of people that go on diet programs (even healthy ones) fail or eventually regain because they’ve a dysfunctional relationship with food. Changing this relationship by changing the way you take into accounts and behave around food is what it takes to permanently achieve weight-loss success. Kingsford’s 11-step first-of-its-kind program enlists dozens of mind-altering and behavior-changing exercises and techniques and shows you how to:

• Identify and reverse the conscious and unconscious thinking errors and food triggers that lead to the behaviors that drive our food decisions.
• Let go of the mindset of going on or off a diet in favor of a conscious quest to pursue an approach to life of healthy eating and on a regular basis activity—one that can last endlessly. 
• Successfully use what Kingsford calls “dealing skills” to outsmart high-risk situations, tame stressful times, and prevent an eating “slip” from leading to a setback or all-out binge.
• Find out when you have what emerging research shows is an addiction to certain high-fat and sugar-added, processed foods that may be as powerful as addiction to cigarettes and narcotics.
• Design a personal healthy eating program built on Kingsford’s 10 Principles of Healthy Eating.

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